From a family workshop to an export group
COVO is new as a name, not as a business.
Who we are
COVO is a manufacturing and export group based in China. Through a growing portfolio of brands, the group produces and supplies consumer products to retailers, wholesalers and brands around the world.
Thirty years, two generations, one way of working
The business began with our founders in the footwear workshops of Wenzhou. Three decades later it remains family-run, with the second generation now part of its management, and its principle is unchanged: do the work properly and keep your word. The companies we most admire have upheld that for a century. We intend to do the same.
Our history
1990s
Origins in Wenzhou
The founding family enters footwear manufacturing in Wenzhou, widely known as China's footwear capital.
2004
Own factory established
The family establishes its own footwear factory and begins supplying wholesale buyers directly.
2004–2025
Expansion
Production grows to two buildings and more than 6,000 m², with over 100 employees. Pet apparel and accessories are added, and export becomes the core of the business.
2026
COVO founded
The factory, the brands and the export operation are brought together as COVO, registered as Jiangxi Chongshang Trading Co., Ltd.
Do the work properly, keep your word, and grow together with those who trust you. That is how we have worked for thirty years. Rooted in China and serving the world, it is how COVO will work for the next thirty.
Company information
COVO is the group's trading name. Quotations, contracts and invoices are issued by Jiangxi Chongshang Trading Co., Ltd., and the group's bank account is held in the same name.
All group brands operate within this single legal entity.
- Trading name
- COVO
- Registered name
- Jiangxi Chongshang Trading Co., Ltd.
江西崇尚贸易有限公司 - Registered
- 2026, Jiangxi, China
- Registered address
- Building 3, 2F, East of Xinmiaohu Avenue (Wenzhou Industrial Park), Duchang County, Jiujiang, Jiangxi, China
- Footwear production
- Wenzhou, Zhejiang, China
- Founder
- Yang Chun
- Brands
- QIHANG, PETNORVA, StockLotsHub
- Sales contact
- Grace, Sales Department
A dedicated point of contact
Each customer works with a named contact from first enquiry to delivery, with a response within one working day.
Contact us